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Determining Strategy in E-Commerce
Language: English | Size:2.09 GB
Genre:eLearning
Files Included :
1 Enter.mp4 (75.2 MB)
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1 Knowing who you are 1 1.mp4 (73.79 MB)
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2 Defining your narrative statement 1 2.mp4 (144.43 MB)
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3 Identifying emotional needs 1 3.mp4 (78.32 MB)
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4 Create your value statement 1 4.mp4 (91.37 MB)
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1 Identifying customer groups 2 1.mp4 (113.18 MB)
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2 Creating a customer persona 2 2.mp4 (74.47 MB)
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3 Measuring customer lifetime value 2 3.mp4 (73.42 MB)
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4 Quantifying customer loyalty 2 4.mp4 (97.19 MB)
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1 Researching keywords to find audience needs and interests 3 1.mp4 (115.38 MB)
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2 Using Google Trends to find market trends and customer insights 3 2.mp4 (90.03 MB)
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3 Developing your initial plan 3 3.mp4 (130.9 MB)
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4 Using micromoments to create customers 3 4.mp4 (83.8 MB)
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1 Defining your marketing goals 4 1.mp4 (86.18 MB)
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2 Differentiating between acquisition and engagement 4 2.mp4 (66.32 MB)
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3 Understanding messaging and objectives4 3.mp4 (59.55 MB)
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1 Understanding the purpose of content marketing 5 1.mp4 (74.28 MB)
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2 Planning content assets 5 2.mp4 (117.25 MB)
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3 Creating a long-term content calendar 5 3.mp4 (117.47 MB)
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4 Curating content 5 4.mp4 (64.47 MB)
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1 Getting the big picture 6 1.mp4 (89.15 MB)
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2 Retargeting visitors 6 2.mp4 (127.73 MB)
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3 Designing effective landing pages 6 3.mp4 (92.37 MB)
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