Actually, it's a great idea. Email marketing addresses the client directly and therefore has several advantages over other forms of communication. It is easier for a user to see a letter in their mailbox than a post on a social network — the latter may not appear in the feed or get lost among other publications. In addition, email marketing allows you to send emails to specific groups of subscribers based on their needs and preferences. Research shows that targeted mailings are much more effective than those sent to the entire customer base. You can use the platform to generate via mail [Only registered and activated users can see links. ].